Goodworld's platform includes a powerful and comprehensive content management system (CMS) that empowers admins to fully customize campaign pages, utilizing a wide array of media and content to effectively communicate your message and achieve fundraising and other engagement goals.
Site Builder
Goodworld’s site builder enables admins to create multiple pages that can all link together or otherwise comprise a microsite for a fundraising or engagement campaign. Admins are empowered to create multiple pages that all roll up into a campaign to amplify impact and drive user engagement.
Admins can duplicate pages by clicking on the action icon to the right side of the page listing. This is a great way to get a head start on a page design as all of the design and content within the page will be duplicated for publishing at a new and unique link.
Page builder (Content Management System)
When creating a page, admins are asked to supply a Page Name, Page Title and select a starting layout with choices between a Basic, Center Stage, or Open Form.
The Basic layout is the default layout within the platform for a fundraising or sign up page. Thus, it can be used for registrations and selling tickets.
The Center Stage layout is best for event ticketing, auctions, workplace giving and all other prestige events and campaigns.
The Open Form layout displays suggested amounts or tickets on the first step and is best for driving instant action like donations or ticket sales through your website.
Once you’ve launched your page, our platforms content management system (CMS) offers a wide range of media blocks and elements to create highly customizable and engaging campaign experiences.
Sections - allow you to organize content into distinct areas for better readability. They allow for a responsive layout that can include select blocks like goals, buttons, text and images. Sections can even be designed by actions and saved to the content library.
Text - provides space for written content.
Spacers - manages the layout by adding white space between elements.
Image - lets you upload and display photos
Video - enable embedding of videos to enhance storytelling.
Dividers - used to separate sections visually.
Background - allows customization of the page's backdrop to match the campaign's theme.
Buttons - for call-to-action prompts, encouraging donations or other interactions.
Code - for advanced customization, the element supports the inclusion of HTML or JavaScript.
Form - used to collect donor information or feedback.
Goal Bar - is used to visually represents fundraising progress
Countdown - creates urgency by showing time left until the campaign ends
Cards and Grids - organize content into card-like structures or grid layouts for better visual appeal.
Search - allows users to find specific content within a campaign quickly.
Activity - displays recent actions or contributions, fostering a sense of community.
Share buttons facilitate easy sharing of the campaign on social media.
Auction - organizes and displays items available for auction, adding another dimension to fundraising efforts.
Forms
While campaign pages are essentially the contextual containers for user experiences, forms are the funnels that drive action. Thus, forms have many of their own configurations.In contrast, campaign pages allow admins to embed forms to enable specific user journeys. Whether it’s a workplace campaign, a donation appeal or volunteer registration – each of these types of forms can be displayed on a campaign page.
Online Fundraising Use Case
With campaign pages, admins can create compelling and interactive fundraising campaigns that resonate with all types of audiences. These pages can highlight key features associated with a successful fundraising web page.
Goal bars: admins can provide a visual representation of the fundraising target and progress. They are prominently displayed on the campaign page to motivate donors and create a sense of urgency.
Activity feed: List recent donations and a variety of leaderboards
Leaderboards: Use activity feeds to display top donors, funds, fundraisers and teams to promote friendly competition and celebrate your community.
Best Practices
Here are some design and informational elements of a strong fundraising campaign page:
Compelling Storytelling: A powerful narrative that clearly communicates the mission and impact of the fundraising effort. This section should include emotional appeal through text, images, and videos.
Clear Call to Action: A prominent "Donate Now" button and options for recurring donations. Simplified steps to complete the donation process are crucial.
Goal Bar: A visually appealing progress bar showing the amount raised versus the target goal. This should be updated in real-time to keep the momentum going.
Donor Recognition: A section highlighting recent donors and their dedications, creating a sense of community and appreciation.
Fundraising Teams and Leaderboards: Sections dedicated to team fundraising efforts, displaying top-performing teams and individuals. Leaderboards can incentivize competition and boost overall donations.
Social Sharing: Easy-to-use social media sharing buttons to spread the word about the campaign. This helps increase visibility and reach a broader audience.
By leveraging these features and design elements, admins can create dynamic and effective campaign pages that inspire donations, recognize donor contributions, and drive fundraising success. The flexibility of the platform ensures that each campaign can be tailored to the specific needs and goals of the nonprofit, maximizing their impact and outreach.
Workplace Giving Use Case
Workplace giving campaigns are designed to engage employees in charitable activities through payroll giving programs or direct donations. These campaigns leverage the unique position of companies to foster a culture of philanthropy among their workforce. Using our platform’s campaign pages, companies can create tailored pages that motivate employees to participate, donate, and help achieve collective company goals.
Cash and Check Payment Options: While payroll deductions are a primary method, offering cash and check payment options caters to diverse preferences, ensuring inclusivity in donation methods.
No Pledge Participation: Employees can participate without making a formal pledge, allowing them to contribute as per their convenience and comfort.
Company Goals: Clearly defined company-wide fundraising goals that align with corporate social responsibility (CSR) initiatives. These goals should be prominently displayed to unify employees towards a common objective.
Here are some design and informational elements of a strong workplace giving campaign page:
Corporate Branding: Incorporate company logos, colors, and slogans to maintain brand consistency and reinforce the company’s commitment to social impact.
Clear Call to Action: Prominent and easily accessible "Join Payroll Giving" and "Donate Now" buttons to streamline participation and donations.
Goal Bar: A progress bar that shows the collective contributions towards the company’s goal, updated in real-time to keep employees motivated.
Payment Options: Detailed sections explaining various payment methods (payroll, cash, check) and how to set them up.
Employee Recognition: Highlighting top contributors and departments, fostering a sense of community and competition.
Impact Stories: Sharing success stories and testimonials from previous campaigns to demonstrate the tangible impact of employee contributions.
Letter from the CEO: A personal letter from the CEO can significantly enhance the effectiveness and engagement of a workplace giving campaign by demonstrating top-level commitment and inspiring employees to participate in the collective effort.
By using these tools and best practices, workplace giving admins can design campaigns that really connect with employees. The flexibility of the platform helps companies align their campaigns with their brand and social responsibility goals, encouraging a culture of giving that amplifies overall contributions. When carefully executed, well-crafted campaigns boost employee participation and strengthen the company's impact on the community, showing a strong commitment to charitable causes.
Page Settings
Within the Settings tab of a Page, the Page Name is the title of the Page that is displayed internally within a campaign. The Page Title is what will be used in social media sharing and within Search Engine Optimization (SEO). And the Page Description is usually a short description of the page that is also displayed within social media sharing and SEO.
Search Engine Optimization (SEO)
Search engine optimization (SEO) involves optimizing web content to rank higher in search engine results, thereby increasing visibility and attracting more visitors. Effective SEO can drive more traffic to a campaign page, reaching a wider audience and potentially increasing donations by making the page more discoverable to people searching for related causes or keywords.
If you have questions about Campaign Pages, schedule a support call with our success team.