If you're looking to track your marketing campaigns and fundraising performance, Google Analytics provides a powerful set of tools. This article provides some key insights for tracking Goodworld donation conversion data to Google Analytics.

How to connect

First, login to the Goodworld platform (as an admin) and visit your platform Settings.

Then, click the Integrations tab. Open the Google integration and enter your Google Analytics ID.

Goodworld will automatically install the gtag script on donation pages and start tracking interactions.

Default events collected:

Apart from the automatically collected events, Goodworld fires a number of recommended events when donors are proceeding through the donation process:

Event	Triggered when a user...
login	logs in
sign_up	signs up
add_payment_info	adds a payment method
share	shares donation page
view_item	views a designation (multi-select)
search	searches designations (multi-select)
select_item	selects a designation (multi-select)
add_to_cart	proceeds after selecting designations (multi-select)
begin_checkout	proceeds to donation confirmation
purchase	completes donation

Custom Goodworld events collected:

Goodworld also fires a number of custom events that you can use to analyze user interactions. All custom Goodworld events start with gw_.

Event	Triggered when a user…	Parameters
gw_df_go_forward	goes forward in donation flow	step
gw_df_go_back	goes back in donation flow	step
gw_df_giving_types_selected	selects giving type	selected_giving_type
gw_df_online_amount_skipped	skips donation amount after GiveCard is redeemed
gw_df_designations_selected	selects designations (multi-select)	items (id, name)
gw_df_split_configured	splits donation between designations (multi-select)	items (id, name, amount)
gw_df_amount_selected	selects a donation amount	amount, is_anonymous, frequency
gw_df_micro_amount_skipped	skips CTA to set up a micro donation
gw_df_no_pledge_confirmed	confirms “no pledge participation”
gw_df_tip_and_fees_selected	selects a tip	selected_tip, custom_tip, cover_fees
gw_df_payroll_cta_accepted	proceeds with payroll giving	payroll_frequency_type
gw_df_e_card_cta_declined	declines eCard CTA
gw_df_e_card_cta_accepted	accepts eCard CTA
gw_df_e_card_preview_accepted	accepts eCard message preview
gw_df_finish	completes the donation
gw_df_reset	does an action that requires the donation process to restart (i.e. logs out while on confirmation step)

Usage with embedded forms:

In order to properly track events when using embedded forms, an extra step is required: the gtag script must be installed on the host page as well, following this instructions: https://developers.google.com/tag-platform/gtagjs/install

Then Goodworld’s form will automatically attach itself to the installed script on the page and fire events normally.

If you need support, don't hesitate to schedule a support call with a member of our success team.