Special events for corporate partners often require more nuance than traditional fundraising events. Between employees, contractors, multiple beneficiary organizations, ticketing structures, and reporting needs, it’s critical to understand how campaigns, events, tickets, items, and data attribution work together.

This article addresses common questions organizations have when designing corporate-sponsored or corporate-facing events, and outlines best practices for structuring events that balance flexibility, clarity, and clean reporting.

Campaigns act as the umbrella structure in the system. They are responsible for:

Campaigns are where goals and participation logic live, even when activity happens elsewhere.

Events are typically created under campaigns and represent:

Events can also be nested under other events (for example, a raffle parent event with multiple registration child events), allowing for flexible engagement flows while maintaining a clear reporting hierarchy.

Pages can technically exist without being affiliated with a campaign or event, but in most corporate use cases, pages should be associated with one or the other.

This ensures:

Pages can still be customized using tags, redirects, and visibility rules—even when tied to a single campaign.

Tickets represent individual attendee registrations.

Example: An executive assistant purchases tickets for multiple colleagues—each ticket still represents a unique attendee.

Bundles are grouped ticket purchases, commonly used for:

Think of a bundle as a collection of tickets purchased together.

Items are best used for:

Items are transactional and do not represent attendance.

The system tracks purchaser and attendee separately:

This allows:

If an attendee does not already exist in the system, a new contact can be created automatically, depending on integration settings.

Events can support multiple benefiting organizations (GAUs), with some important considerations:

Tying a single designation to a single ticket while also supporting multi-designation carts adds complexity and may require additional configuration or development.

Organizations can use contact tags (such as location or “Where Raised”) to determine:

Examples:

For users without tags, fallback rules should be defined during implementation.

Events can be restricted using multiple methods:

Only users with approved email domains can proceed.

Only users uploaded to a predefined roster can register or purchase.

These approaches serve similar goals but differ in flexibility—especially when contractors or external participants are involved. Many organizations use a hybrid approach depending on audience type.

Today’s supported functionality includes:

Best practice:

This would support a more traditional e-commerce experience and can be prioritized based on client needs.

Tags on tickets and items are primarily used for:

Example:

If you have a complex use case in mind, it’s best to discuss it during implementation.

Pages and sections can dynamically:

Example:

Events support a robust communications toolkit, including:

All templates are pre-filled with optimized language and fully customizable.

The Features tab controls:

This is a key area to review when designing corporate events with complex audiences.

Corporate partner events often require balancing:

By thoughtfully structuring campaigns, events, tickets, and pages—and using tags, filters, and access controls—you can design event experiences that scale cleanly without sacrificing clarity or data integrity.

If you have questions about Special Events for Corporate Partners, schedule a support call with our success team.