Overview
This integration enables organizations to leverage their Goodworld donation data within Klaviyo to enhance their marketing communications and donor engagement strategies.
Integration Benefits
Enhanced Donor Profiles: Enrich Klaviyo customer profiles with donation data from Goodworld
Donation-Triggered Automations: Create email flows based on donation activities and patterns
Advanced Donor Segmentation: Develop targeted segments using donation history, frequency, and amount
Data-Driven Engagement: Tailor communications based on actual giving behavior
Streamlined Campaign Reporting: Analyze marketing performance in relation to donation metrics
Data Flow Architecture
The integration pushes data from Goodworld to Klaviyo in a one-way data flow:
Goodworld tracks donation events, donor information, and campaign participation
This data is sent to Klaviyo via API calls or webhooks
Klaviyo stores and utilizes this data for marketing automation and analysis
Fields available
Donor data
Email address (used as the primary identifier)
First name
Last name
Donor ID (likely mapped to Klaviyo's external_id)
Contact information
Donation Data
Donation amount
Donation date/timestamp
Donation frequency (one-time vs. recurring)
Campaign name/ID the donation was made to
Donation completion status
Event Data
Completed donations
Recurring donation setups
Campaign goal achievements
Donation form abandonment (if tracked)
Campaign Information
Campaign name
Campaign details
Campaign goals/targets
Campaign performance metrics
The above information is sent to Klaviyo when a donation is completed, allowing Klaviyo to:
Create or update donor profiles
Track donation events
Associate donations with specific campaigns
Enable segmentation based on donation behavior
Trigger automated marketing flows based on donation activities
Implementation Guide
Step 1: Authentication Setup
Generate a Klaviyo Site ID and Private Key in the Klaviyo admin panel
Enter them in the Goodworld Klaviyo integration settings
Step 2: Klaviyo Preparation
Set up Klaviyo to utilize the incoming Goodworld data:
Create custom properties to store donation-specific data
Configure event triggers for automation workflows
Build donor segments based on donation behaviors
Set up list management rules for donor categorization
Testing Protocol
Event Verification: Confirm donation events from Goodworld appear in Klaviyo
Profile Validation: Verify donor profiles in Klaviyo contain accurate Goodworld data
Segment Population: Check that donor segments populate correctly based on incoming data
Trigger Testing: Validate that Klaviyo flows trigger appropriately on Goodworld events
Data Flow Architecture
The integration pushes data from GoodWorld to Klaviyo in a one-way data flow:
When a donation is completed in GoodWorld, data is sent to Klaviyo via API calls
At the time of donation completion, GoodWorld simultaneously sends both the donation event data and donor profile information to Klaviyo
No premature profile identification occurs - donors are only identified to Klaviyo when they complete a donation
Data is sent in Klaviyo's native format without requiring additional mapping configuration
Maintenance Considerations
Regularly validate data transmission success rates
Set up alerts for integration failures
Schedule quarterly review of data mapping configuration
Potential Marketing Applications
Thank-you email series for first-time donors
Impact update campaigns showing how donations are being used
Special communication paths for recurring donors
Re-engagement campaigns for lapsed donors
Donation anniversary acknowledgments