Goodworld’s platform empowers admins to create highly targeted recipient lists for tailored communications. With robust tools like the Audience Builder and tagging infrastructure, organizations can segment their audience based on interactions, behaviors, and custom categories, ensuring that every message resonates with its intended audience. Below, we explore how to leverage these tools effectively, with a special focus on dynamic segmentation and real-world applications.
Creating an audience
Admins can create recipient lists using two primary methods:
Upload a CSV: Import pre-existing contact lists directly into the platform.
Build an Audience: Use the Audience Builder to dynamically filter and segment recipients.
Using the audience builder
Upload or Build Your Audience:
Choose between uploading a CSV or using the Audience Builder to create dynamic groups.
Apply Tags:
Use the tagging feature to categorize your contacts based on your organization’s needs.
Segment and Communicate:
Select the appropriate segments to send personalized messages, such as donors, non-donors, or non-respondents.
Leverage Real-Time Updates:
Monitor engagement and refine your audience dynamically as your campaign progresses.
Dynamic Groups and Campaign Interactions
Within the Audience Builder, admins can select recipients based on their interactions with a specific campaign. These dynamic groups update in real time, ensuring your lists reflect the most current data. Choosing multiple audience segments will not send duplicate emails. For example, you can segment recipients into:
Donors: Individuals who have already contributed to the campaign.
Non-donors: Those who have not yet donated.
Non-respondents: Contacts who received communication but haven’t engaged.
Other Smart Segments: Additional pre-defined or custom groups.
Non-donors versus Non-respondents
A non-donor is someone who engages with your campaign but does not make a financial contribution. For example, if your campaign includes the option for participants to engage without making a pledge (no-pledge participation), individuals who select this option are categorized as non-donors. They have chosen to participate but have opted out of giving financially.
In contrast, a non-respondent is someone who does not engage with the campaign at all. This includes individuals who receive your campaign communication but take no action, such as clicking a link, signing up, or participating in any form. While non-donors have shown some level of interest or engagement, non-respondents remain completely unengaged.
Understanding these distinctions allows you to tailor your follow-up communications effectively. For example, you might send a thank-you email to non-donors for their participation while encouraging them to contribute in the future. Meanwhile, non-respondents might benefit from a re-engagement campaign that highlights the value of your cause and invites them to take part.
Groups & Tags
Tags are a powerful way to categorize and organize your contacts. Admins can create and apply tags based on any criteria relevant to their organization. Examples include:
Geographic Data: Tagging contacts by ZIP codes or regions.
Organizational Structure: Grouping contacts by departments or teams.
Cause Interests: Categorizing based on topics or campaigns of interest.
These tags can then be used within the Audience Builder to filter and target specific groups, allowing for precise and impactful communication.
Workplace Giving Use Case
By leveraging the Audience Builder and tagging infrastructure, workplace giving campaigns can develop smart sequencing strategies:
Dynamic Messaging:
Donors received thank-you messages to reinforce engagement.
Non-donors were sent targeted appeals encouraging participation.
Non-respondents were sent follow-up reminders to drive action.
Real-Time Insights:
Dynamic lists automatically update based on recipient interactions.
This ensured each group received relevant, timely messages, improving overall campaign performance.
Key Benefits
Personalized Communication: Tailor messages to specific groups for greater impact.
Efficiency: Dynamic lists reduce manual effort by automatically updating in real time.
Improved Engagement: Segmentation ensures recipients receive messages relevant to their actions and interests.
Data-Driven Strategy: Build insights through e-marketing analytics to continuously refine your approach.
Goodworld’s audience segmentation tools make it easy for organizations to deliver the right message to the right people at the right time. By combining the power of dynamic lists and custom tagging, you can enhance your outreach, boost engagement, and achieve your campaign goals.
If you have questions about t, schedule a support call with our success team.