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Peer to Peer Fundraising
Peer to Peer Fundraising

Empower your community to support your cause with easy-to-launch Peer to Peer fundraising tools.

Raagini Sarkar avatar
Written by Raagini Sarkar
Updated over a week ago

Goodworld’s Peer-to-Peer (P2P) fundraising empowers your community to support your cause by raising funds on your behalf. With easy-to-launch personal fundraising pages, your supporters can spread awareness, reach new networks, and amplify your mission. This feature is designed to help you leverage your supporters' passion to expand your outreach, boost your online community, and enhance revenue streams.

Enabling Peer to Peer Fundraising in a Campaign

All fundraisers are tied to a Campaign. To activate peer-to-peer fundraising:

  1. Navigate to the campaign’s Features tab.

  2. Enable the Fundraisers option.

  3. Access the Fundraisers tab to configure additional options:

  4. Enable Individual Fundraisers: Allows individuals to create their own fundraising pages with personal goals.

  5. Enable Team Fundraisers: Allows the creation of team-based fundraisers with an aggregate goal reflecting the progress of all team members’ contributions.

Once fundraisers are enabled, an “Add Fundraiser” button will appear on the right-hand side of the campaign page, streamlining the setup process.

Individual and Team Fundraisers

Individual Fundraisers: Individuals can define their fundraising goals and share a personalized link to raise funds from their network.

Team Fundraisers: Teams can work collaboratively toward a shared fundraising goal. A team fundraiser includes:

  • A unique campaign page with the team’s name, goal, and progress.

  • Integration with individual fundraisers contributing to the team’s aggregate goal.

Supporting Campaigns and Peer Fundraiser Creation

If peer-to-peer fundraising is enabled within a campaign, all Child Campaigns (campaigns supporting the primary campaign) will be displayed on the right-hand side when viewing a fundraiser.

Admins can further enhance P2P fundraising by adding a Create a Fundraiser button to a campaign’s landing page. Clicking this button enables donors to create their own fundraiser, fostering greater participation and support.

Creating a Fundraiser on behalf of a Supporter

  1. Navigate to the Fundraisers tab.

  2. Click on "Create New".

  3. Depending on the nature of the Fundraiser, select "Individual" or "Team".

  4. Type in the name of the supporter you are creating a Fundraiser for or Add them as a Contact.

Key Benefits

Empower your supporters

  • Mobilize Passionate Advocates: Allow supporters to create and personalize their own fundraising pages in just a few clicks.

  • Engage and Empower: Enable individuals who are enthusiastic about your mission to become ambassadors, fundraising on your behalf and expanding the impact of your cause.

Amplify your Reach

  • Extend Your Network: With P2P fundraising, your cause gains visibility through each supporter’s network, introducing it to new audiences.

  • Built-in Social Sharing: Each fundraising page includes tools for sharing on Facebook, Twitter, and email, making it easy for supporters to invite friends, family, and colleagues to join the cause.

Grow your Community and Revenue

  • Seize Growth Opportunities: Peer-to-peer giving trends continue to grow and are projected to reach $300 billion by 2025. This industry growth reflects increasing donor interest in participatory fundraising efforts.

  • Build Long-Term Engagement: P2P fundraising is not just about reaching financial goals; it also fosters an online community of dedicated supporters invested in your mission.

If you have questions about Peer to Peer Fundraising, schedule a support call with our success team.

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