A Matching Campaign is a specific type of campaign that allows employers to match their employees' donations. In just a few steps, create an impactful fundraising campaign that engages employees and donors in fundraising amplification.
Before You Begin
To use Matching:
Create a fundraising campaign.
Associate a company with the campaign.
Ensure you have permission to edit campaign features.
If you haven’t created your campaign yet, see How to Launch a Campaign.
Enable Matching
Once your campaign has been created:
Open the campaign.
Navigate to the Features tab.
Locate Matching.
Toggle Matching on.
If you’re a nonprofit administrator, you’ll first need to invite or associate a company with the campaign from the Roles tab before Matching can be enabled.
To learn more about creating a campaign read our How to Launch a Campaign article.
Once you've created a campaign:
If you are a nonprofit admin, invite a company account from the Roles tab of teh campaign. Them, visit the Features tab.
If you are a company admin, visit the Features tab where you will see the Matching feature.
Toggle the button to the right on Matching to activate your Matching Campaign.
Click the Customize button to customize your settings.
Customize your match cap, match per person, ratio, deadline, and disclaimer.
Note, Goodworld has auto-generated disclaimers if you choose not to customize the message.
After enabling Matching, click Customize to configure your employer matching program.
Available settings include:
Match Ratio — Configure standard ratios such as 1:1, 2:1, or 3:1, or create a custom ratio.
Match Cap — Limit the total amount the employer will contribute.
Match Per Person — Set a maximum matching amount for each donor.
Matching Deadline — Specify the period during which donations are eligible for matching.
Disclaimer — Customize the messaging shown to donors or use Goodworld’s automatically generated disclaimer.
7. Click Save when you’re finished.
You can update these settings at any time throughout the campaign.
Show Donors Their Increased Impact
Matching isn’t just an administrative feature—it also serves as a fundraising incentive.
When enabled, matching progress can be displayed throughout your campaign, helping donors immediately understand how employer contributions increase the impact of every gift.
Depending on your campaign configuration, matching can be displayed through:
Campaign Goal Bars
Custom campaign pages
Matching messaging and disclaimers
Track Matching Activity
Once donations begin coming in, Goodworld automatically tracks matching activity throughout the campaign.
Administrators can monitor:
Eligible matching contributions
Employer matching totals
Matching analytics
Overall campaign performance
Matching information is available from both the Transactions tab and the dedicated Matching tab within your campaign.
Generate Employer Matching Invoices
When it’s time for the employer to fulfill its matching commitment, Goodworld can generate a matching invoice based on all eligible contributions.
This eliminates the need to manually calculate matching totals and simplifies employer payment reconciliation.
Best Practices
Matching programs are most effective when donors clearly understand how their gifts will be amplified. We recommend:
Highlighting matching opportunities in campaign messaging.
Displaying matching progress throughout the campaign.
Clearly communicating matching deadlines.
Using matching for time-limited campaigns to encourage participation.
Reviewing the Matching tab periodically to monitor employer obligations.
Don’t worry, at any time you can edit your campaign’s settings!