Create more relevant, engaging experiences by using merge tags to personalize the content supporters see throughout their journey.

With Personalized Journeys, you can dynamically insert information about an individual, their organization, their campaign, or other associated details into pages, form experiences, Thank You Steps, and communications.

This means personalization can follow someone throughout their entire experience — from the first page they visit, through the action they take, to the confirmation and follow-up emails they receive afterward.

Rather than creating separate experiences for every audience, you can build reusable pages and communications that automatically adapt based on the information associated with each participant.

Personalized Journeys use merge tags — sometimes referred to as merge variables — to dynamically populate information within your content.

You can take personalization further by incorporating additional information associated with the participant, such as their company or department:

Welcome, Stephanie! Join your colleagues in the Marketing department in making a difference.

The same concept can be carried throughout the participant's journey so that the pages, forms, Thank You Steps, and emails they encounter feel connected and relevant to them.

Merge tags can be incorporated across multiple stages of the Goodworld experience, including:

Using personalization throughout these different touchpoints helps create a more consistent experience from beginning to end.

When creating or editing a page, you can use the Add merge tag selector to insert dynamic information directly into your page content. Clicking on any text element in a Page will give admins the option to select a merge tag.

Merge tags are organized into categories so you can quickly find the information you want to include.

Available Basic Information merge tags include:

You can also use Group Tags associated with your audience, including:

Group Tags can be particularly useful for workplace campaigns where participants belong to different departments, office locations, branches, or other organizational groups.

When a merge tag is inserted into your content, Goodworld dynamically displays the appropriate information for the individual viewing the experience.

For example, you could create page copy such as:

Welcome, {{First Name}}!

or:

Join your colleagues in the {{Department}} department in supporting this year's campaign.

Instead of creating a separate version of the page for every department or employee, you can maintain a single page while allowing the content to adapt automatically.

Merge tags can also be combined within the same message to create more contextual content.

For example:

Welcome, {{First Name}}! Thank you for participating in {{Company Name}}'s workplace giving campaign.

Or:

Together, employees in the {{Department}} department are helping {{Company Name}} make a difference.

The goal does not need to be to personalize every sentence. Even a few strategically placed pieces of information can make an experience feel significantly more relevant.

Personalization can continue after someone leaves the landing page.

Merge variables can also be incorporated into messaging throughout donation, purchase, registration, or sign-up experiences.

This allows the information participants see while taking action to remain connected to the campaign or organization they are participating through.

For example, a workplace donation flow might include messaging such as:

Make your gift as part of {{Company Name}}'s workplace giving campaign.

Or a campaign could incorporate a personalized giving recommendation:

Your suggested gift is $250.

When personalized giving information is available for participants, it can be incorporated directly into the giving experience rather than communicated separately.

Personalized messaging within a form can help reinforce why the action is relevant to the participant and provide additional context as they move through the experience.

The participant journey does not end when the form is submitted.

Merge tags can also be incorporated into the Thank You Step, allowing you to create a more personal confirmation experience immediately after someone completes their action.

For example:

Thank you, {{First Name}}!

or:

Thank you, {{First Name}}! Your participation in {{Company Name}}'s campaign helps make a meaningful difference.

This creates continuity between the messaging someone sees before taking action and the acknowledgement they receive immediately afterward.

The Thank You Step can be especially useful for reinforcing:

Personalized Journeys also extend into Goodworld's communications tools.

When creating an email, you can use the merge tag selector to dynamically incorporate recipient information into your message.

This allows a single email template to adapt automatically for each recipient rather than requiring separate versions of the same communication.

For example, instead of sending:

Thank you for participating in our annual campaign.

you could create:

Thank you, {{First Name}}, for participating in {{Company Name}}'s annual campaign.

Merge tags can be used within email templates and communications to create reusable messages that still feel specific to the person receiving them.

They can also be incorporated into the default content used for automated communications, helping maintain personalization even when messages are triggered automatically.

One of the primary benefits of merge tags is that admins do not need to recreate communications for every audience or individual.

You can create a reusable email template containing dynamic fields such as:

Hi {{First Name}},

Thank you for participating in {{Campaign Name}}. Your support alongside your colleagues at {{Company Name}} helps move us closer to our goal.

When the email is sent, the merge tags are replaced with the information associated with each recipient.

This allows your team to maintain standardized messaging while still giving recipients a more personalized experience.

Personalization can help make large-scale campaigns feel more relevant without requiring admins to build separate experiences for every audience.

Personalized Journeys can help you:

Reference information that is meaningful to the participant, such as their name, company, department, campaign, or location.

Rather than duplicating pages or communications, use merge tags to dynamically adapt a shared experience.

Carry relevant information from the landing page through the form, Thank You Step, and subsequent emails.

Create reusable email templates that automatically adapt to each recipient.

Recognize an employee's company, department, location, or other group information without requiring separate campaigns for each audience.

Personalization works best when it adds useful context rather than simply inserting as much individual information as possible.

First Name and Company Name are often enough to make an experience feel significantly more personal.

For workplace campaigns, Department and Location can provide additional context when those groupings are meaningful to the campaign.

If you welcome someone by name on the landing page, consider using their name again on the Thank You Step or in the confirmation email.

This helps the journey feel connected rather than treating each interaction as a separate experience.

A merge tag should make the message more relevant or understandable.

Adding every available piece of participant information to the same message may make the experience feel unnecessarily complicated.

Whenever possible, create pages and email templates that can serve multiple audiences using dynamic information.

This reduces duplication while allowing each participant to receive context that is relevant to them.

When building a personalized experience, test the journey from beginning to end:

Make sure the personalized content feels consistent throughout each stage.

Merge tags depend on the information associated with the participant or campaign.

Before building messaging around a specific field, confirm that the corresponding information is available for the audience using the experience.

Personalized Journeys allow you to create experiences that recognize who someone is and the context in which they are participating.

By using merge tags across pages, forms, Thank You Steps, and communications, you can create a connected journey that feels individualized while still maintaining scalable pages, templates, and workflows for your team.

A single campaign can serve many participants while dynamically adapting key pieces of messaging based on the information relevant to each person.

If you have questions about Importing Event Promocodes, schedule a support call with our success team.