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Text Engagement

Text Engagement

Seamlessly engage your community with SMS and text notifications

Raagini Sarkar avatar
Written by Raagini Sarkar
Updated this week

Goodworld’s Text Engagement tools offer nonprofits and CSR leaders a high-impact way to stay connected with supporters during live experiences. Research shows that SMS open rates exceed 98% (Gartner Research), with response times averaging just 90 seconds (CTIA Fact Book)—compared to email open rates around 20% (Mailchimp Email Benchmarks). For nonprofit and fundraising events, this level of immediacy leads to higher satisfaction, stronger conversion rates, and increased revenue. Whether you’re prompting donations, sharing event updates, or optimizing auction participation, text engagement helps organizations create market-leading, user-first event experiences.

Key Features

Real-Time Event Messaging

Admins can send custom SMS messages to attendees as soon as they are checked into an event. This message can include important details about the event or a direct link to a custom in-event donation experience. These on-the-spot communications help maintain momentum and drive engagement at key moments.

SMS Keywords: Text-to-Engage

Turn interest into action with SMS Keywords—a frictionless way to prompt registrations, donations, or signups.

  • Register a custom keyword (e.g., “GIVE” or “VOLUNTEER”) inside the platform.

  • When someone texts that keyword to your dedicated number, they immediately receive a mobile-friendly link tailored to your campaign.

  • This method mirrors the functionality of a QR code but is initiated by the participant, creating a natural opt-in experience that boosts conversion and accessibility.

Use this feature for:

  • Text-to-Give – Instantly deliver a donation form

  • Text-to-Register – Send an RSVP or ticket link

  • Text-to-Sign-Up – Recruit volunteers or newsletter subscribers

Automated SMS Notifications

Let the platform do the work for you. Goodworld offers a suite of automated SMS messages designed to optimize the user journey before, during, and after your event.

These system-triggered messages are critical for in-person auctions and high-stakes giving moments, helping ensure no opportunity is missed.

Missing Attendee Data Use Case

Imagine a corporate partner purchases a table at your gala but doesn’t have the names of all attendees at checkout. Goodworld allows the system to automatically text each participant with a request to complete their profile—ensuring accurate data collection without burdening the purchaser. This keeps your guest list up to date and makes check-in day a breeze.

Text Messaging in Action

From donation drives to volunteer coordination, text engagement provides a real-time, mobile-first way to keep supporters in the loop. Here are just a few practical applications:

  • Send reminders about upcoming events or auctions

  • Request missing attendee data

  • Prompt participants to add a payment method

  • Let supporters check themselves in

  • Guide donors through in-person giving experiences

Key Benefits

Real-Time Reach

  • Communicate instantly at pivotal moments

  • Increase visibility and responsiveness during live events

Frictionless Engagement

  • Let users opt in via text with no app or account required

  • Pair SMS with check-in, auctions, and giving for seamless workflows

Automated Optimization

  • Take the guesswork out of communications

  • Ensure critical reminders are delivered on time, every time

Goodworld’s Text Engagement capabilities ensure that your community stays informed, inspired, and ready to take action—all from the palm of their hand.

If you have questions about Text Engagement, schedule a support call with our success team.

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